Magazine Genre Interest.

As previously stated in an earlier post my interest and enjoyment of this type of music is very high and so my interest and enticement to picking up and reading of one of these magazines would also be very high. However my own opinons and personal value judgements cannot be the same for an entire audience so i decided to do some research into the Sales figures, circulation and readership of current magazines which have the same content to see if i am making a magazine which would reach to a real market niché which already exists.
To do this i went online and first researched the circulation and sales figures for the music magazine Kerrang and found the following.

"Target audience

• Kerrang! has a weekly circulation of 70,000, and a readership of approximately 542,000.
• The core target audience for Kerrang! is 15-24 year olds with a 60:40 male/female split.
• Kerrang! readers are sharp, individualistic and above all fanatical about their music, buying on average 31 CD albums a year.
• The readers are also immensely loyal to Kerrang! In essence the brand helps provide a group of "outsiders" with a sense of community."

This shows that the magazines containing this music genre are somewhat seen as an "outsiders magazines" yet still somewhat mainstream and a large power in terms of magazine reader figures. It also shows me that my current idea for my magazine would work in a real life situation as it already has a real world market, aswell as giving me design pointers as to what age group and gender i should base my magazine for.

Current Targets;

• Create a magazine which suits a 15 - 24 age range.
• Create a magazine which is somewhat slightly more masculine than feminine as roughly 60% or more readers will be male.